Engineered for High-Risk,
High-Competition Growth
Propel Play is a specialist performance marketing and growth technology agency built exclusively for industries where standard marketing playbooks fail, compliance is non-negotiable, and competition is global.
Your Specialist Growth Partner
Propel Play was founded on a single conviction: that operators in high-risk, regulated, and performance-driven verticals deserve a marketing partner that genuinely understands their business — not an agency that retrofits generic strategies onto complex industries.
We operate at the intersection of performance marketing, data intelligence, and regulatory awareness. Our frameworks are purpose-built for environments where acquisition costs are high, compliance requirements are real, and the difference between a good funnel and a great one is measurable in millions.
Through Propel Play's core practice and our dedicated iGaming division iGameteq, we serve operators across online casino, sportsbook, forex, prop trading, crypto exchanges, affiliate networks, and high-risk SaaS platforms — from market entry to full-scale growth operations.
Book a Strategy CallPerformance-First Mindset
Every strategy, channel, and creative decision is measured against acquisition and retention outcomes. Vanity metrics have no place in our reporting.
Vertical Specialisation
We operate exclusively in high-risk verticals. This means deeper expertise, better network access, and strategies that account for the realities of your market.
Compliance Awareness
All campaigns are developed with active consideration of jurisdiction-specific advertising regulations, platform policies, and responsible marketing frameworks.
Systems Thinking
We build acquisition infrastructure — not one-off campaigns. Our frameworks are designed to scale, iterate, and generate compounding returns over time.
What We Specialise In
Player & Trader Acquisition
Building scalable, attribution-tracked acquisition systems that bring high-value depositing users into your platform at target CPA.
Affiliate Program Development
Designing, launching, and managing affiliate programs from scratch — commission structures, tracking, partner recruitment, and performance optimisation.
SEO for Regulated Verticals
Technical SEO, authority link building, and compliance-aware content strategy for casino, forex, and trading platforms operating in competitive search landscapes.
Performance Media Buying
Programmatic, native, push, and paid social media buying with compliance-aware targeting and creative frameworks for restricted ad categories.
Conversion Rate Optimisation
Landing pages, registration flows, onboarding sequences, and deposit prompts engineered to convert traffic into first-time depositors at scale.
CRM & Retention Systems
Lifecycle automation, bonus mechanics, VIP management, churn prevention, and re-engagement campaigns designed to maximise player and trader LTV.
GEO Market Entry Strategy
Research-led expansion planning covering regulatory readiness, localisation, competitor intelligence, and market-specific acquisition channel selection.
Influencer & Social Growth
Telegram, YouTube, and social influencer program management for high-risk brands seeking community-driven acquisition outside restricted ad channels.
Compliance-Aware Campaign Strategy
All campaign frameworks are reviewed for alignment with jurisdiction advertising regulations, platform terms, and responsible marketing principles.
Specialist Division
iGameteq ◆ iGaming Intelligence Division
Propel Play's dedicated iGaming performance division, built specifically for online casinos, sportsbooks, poker platforms, crypto casinos, and affiliate networks seeking specialist-grade player acquisition and retention.
Ready to Work Together?
Tell us about your platform, target markets, and growth objectives. We'll outline what a Propel Play engagement would look like for your specific vertical.
Book Strategy Call