Results &
Case Studies

Context

A licensed European sportsbook was heavily dependent on paid media and affiliate spend for player acquisition. The operator had minimal organic search visibility in their target GEOs despite operating for several years.

Approach

Propel Play deployed a full SEO acquisition framework beginning with technical remediation, followed by topical authority cluster construction targeting high-commercial-intent sports betting queries. GEO-specific content and structured data were deployed across all 5 target markets with compliance-reviewed copy.

Context

A regulated forex broker was generating significant paid media lead volume but experiencing poor sales-team conversion rates. Lead quality was inconsistent and the qualification process was creating friction for the sales pipeline.

Approach

Propel Play audited the full lead journey and rebuilt the acquisition funnel from landing page through to CRM handoff. New qualification logic was introduced at the landing page level — asking qualifying questions that improved lead quality without significantly reducing volume. Nurture sequences were implemented for longer-consideration prospects.

Context

A licensed casino operator was acquiring players exclusively through direct channels (paid media). They had no affiliate programme and were being significantly outcompeted in SEO rankings by affiliate sites. The operator needed to establish an affiliate ecosystem from scratch.

Approach

Propel Play architected a complete affiliate programme — platform selection, commission structure design, tracking implementation, and a targeted outreach campaign to the top 200 casino affiliates in the operator's target GEOs. Programme materials, dashboards, and reporting templates were created as part of the build.

Context

An established casino had strong acquisition performance but was experiencing high 30-day churn and low average player LTV relative to acquisition costs. The CRM system was operational but running primarily manual campaigns without lifecycle automation.

Approach

Propel Play audited the existing CRM data and implemented automated lifecycle triggers — welcome journeys, first-deposit sequences, activity-based re-engagement, and churn prediction logic. A VIP identification and escalation programme was designed to increase revenue concentration among high-value players.

Context

A growing prop trading firm had solid traffic from YouTube and social influencer campaigns but a challenge purchase funnel with high abandonment rates. Conversion from landing page visit to challenge purchase was significantly below industry benchmarks.

Approach

Propel Play conducted a full CRO audit on the challenge funnel — landing pages, pricing presentation, comparison tables, social proof positioning, and checkout flow. A prioritised testing roadmap was implemented with 3 concurrent test tracks across the top abandonment points.

Context

A tier-2 crypto exchange was attempting to scale user acquisition in APAC and MENA markets but facing significant paid media restrictions on major platforms. The majority of their marketing budget was being spent on channels with limited reach or poor conversion rates.

Approach

Propel Play built a hybrid acquisition model combining Telegram community growth, KOL (key opinion leader) campaign management, and permitted native ad placements — replacing restricted paid social with community-driven and influencer acquisition supplemented by compliant paid channels.