A Propel Play Division
iGameteq
iGaming Intelligence & Casino Acquisition Division
Propel Play's dedicated iGaming performance division built for online casinos, sportsbooks, poker platforms, crypto casinos, affiliate networks, and gaming operators seeking scalable player acquisition and retention systems.
iGaming Growth
Without Compromise
iGameteq exists because iGaming operators have a unique set of growth challenges that generic marketing agencies cannot solve. Casino player behaviour, sportsbook acquisition windows, GEO-specific compliance requirements, affiliate ecosystem dynamics, and bonus engineering are not skills that transfer from mainstream marketing - they require dedicated, specialist expertise.
As the dedicated iGaming arm of Propel Play, iGameteq combines casino-specific acquisition intelligence with Propel Play's broader performance infrastructure - giving operators access to deep vertical expertise backed by enterprise-level systems and data capabilities.
Whether you're a startup casino entering a new GEO, an established sportsbook scaling affiliate revenue, or a crypto casino building a player base from scratch, iGameteq delivers the acquisition and retention systems to reach your targets.
GEO Markets
Casino & sportsbook campaign coverage
Affiliate Partners
Vetted iGaming affiliate network
iGaming-Only Focus
No generic marketing clients
Campaign Review SLA
Fast onboarding for qualified operators
Specialist iGaming Services
Every service is purpose-built for the iGaming ecosystem - not adapted from another industry.
Casino Player Acquisition
Full-funnel acquisition systems for online casinos targeting high-value depositing players across regulated and grey market GEOs. From first-click tracking through FTD attribution.
Sportsbook & Betting Marketing
Performance acquisition for sportsbooks during key sports calendars. Bonus-led acquisition, seasonal campaigns, in-play player activation, and retention across multiple betting verticals.
iGaming SEO & Content Authority
Full technical SEO, casino review content strategy, topical cluster architecture, and authoritative link acquisition for casino, sportsbook, and poker platforms in competitive search environments.
iGaming Affiliate Programme Management
End-to-end affiliate program design, top-500 affiliate recruitment, commission optimisation (CPA/RevShare/Hybrid), tracking platform setup, and ongoing partner management.
Crypto Casino & Poker Growth
Specialist acquisition for crypto-native casinos and poker platforms - community building, Telegram growth, Web3 influencer campaigns, and decentralised audience development.
Casino CRM & Retention Systems
Lifecycle CRM strategy, bonus mechanics, VIP programme design, player segmentation, re-engagement campaigns, and push notification systems to maximise player LTV.
GEO Market Entry for iGaming
Regulatory assessment, competitive landscape mapping, localised creative strategy, and market-specific acquisition channel selection for casino and sportsbook operators entering new jurisdictions.
Landing Page & Registration CRO
Casino-specific landing page design and registration flow optimisation with multivariate testing, KYC friction reduction, and bonus presentation engineering.
iGaming Operators We Serve
Online Casinos
Licensed casino operators seeking scalable player acquisition across EU, LATAM, APAC, and emerging regulated markets.
Sportsbooks
Betting operators targeting sports-led player acquisition, seasonal campaigns, and multi-sport retention strategies.
Poker Platforms
Poker operators requiring player pool development, tournament acquisition, and community-driven growth strategies.
Crypto Casinos
Crypto-native casino platforms seeking Web3-compatible acquisition, Telegram community growth, and DeFi-aligned brand positioning.
iGaming Affiliates
Affiliate website operators seeking SEO strategy, content authority development, and program diversification across multiple casino operators.
Casino Software & B2B
B2B iGaming providers targeting operators with demand generation, trade marketing, and sector-specific lead acquisition.
Launch Your iGaming Growth Programme
iGameteq accepts a limited number of new operator engagements per quarter. All applications are reviewed for licensing status, market fit, and compliance readiness before onboarding.
Apply for iGameteq OnboardingServices are available to licensed and regulated operators only. All campaigns are subject to compliance review.
Paid Acquisition
Engineered for iGaming
iGameteq's acquisition team runs paid media, PPC, native advertising, and programmatic campaigns exclusively for online casino, sportsbook, and regulated gaming operators. We understand player intent, deposit triggers, and FTD optimisation in ways that generalist agencies do not.
Organic Authority for
iGaming Verticals
Specialist SEO for online casino, sportsbook, forex, and crypto - where ranking difficulty is extreme, compliance is mandatory, and organic traffic converts at industry-leading rates.
Casino SEO
Casino SEO is one of the most competitive organic search environments. We build authority through topical depth, link acquisition from regulated domains, and technical architecture that satisfies both Google and gambling compliance requirements.
- Real money casino keyword research
- Topical authority architecture
- Regulatory compliance-safe content
- Link acquisition from authorised domains
- Technical SEO for large casino catalogues
- Review and comparison page strategy
Sportsbook SEO
Sportsbook SEO requires a content strategy that works across thousands of evergreen and event-specific pages simultaneously. We manage editorial calendars, pre-match content production, and odds-based landing pages at scale.
- Sports betting keyword architecture
- Event and odds landing pages at scale
- Pre-match and in-play content strategy
- Editorial calendar management
- International geo-targeting
- Sports comparison and review content
Forex & Crypto SEO
YMYL compliance and E-E-A-T signals are critical for forex and crypto SEO. We produce authoritative financial content that builds trust signals, earns regulated-domain links, and captures high-intent traders at the moment of research.
- YMYL compliance framework
- Financial E-E-A-T content production
- Broker comparison architecture
- Crypto exchange landing page strategy
- Regulatory-cleared content creation
- Authority link building (FCA/ASIC domain targets)
Affiliate Programme
Management at Scale
iGameteq manages affiliate programmes for operators across all regulated verticals. We handle recruitment, relationship management, commission structures, compliance screening, and performance optimisation - allowing operators to scale affiliate revenue without growing internal headcount.
What We Manage
Retain More Players.
Maximise Player Lifetime Value.
Acquisition without retention is a leaking bucket. iGameteq's CRM team builds the lifecycle programmes, VIP tiers, and communication automation that keeps players engaged, depositing, and loyal.
Retention Marketing
Lifecycle marketing strategy for new depositor activation, at-risk player re-engagement, dormant player reactivation, and post-churn win-back campaigns.
- Onboarding journey automation
- At-risk segmentation and triggers
- Dormant player reactivation sequences
- Win-back campaign design
VIP Programme Design
Structured VIP and loyalty tier architecture that rewards high-value players, increases deposit frequency, and builds long-term platform loyalty through personalised treatment.
- Tier architecture and qualification rules
- Personal account manager programmes
- VIP reward catalogues and experiences
- High-value player retention playbooks
Email Marketing
Targeted email campaigns designed specifically for real money gaming audiences - compliant with responsible gambling regulations, CAN-SPAM, GDPR, and platform-specific sending requirements.
- Regulatory-compliant email templates
- Segmented lifecycle email flows
- Promotional and bonus announcement campaigns
- Deliverability optimisation and list hygiene
SMS Marketing
High-open-rate SMS campaigns for deposit triggers, bonus notifications, and event promotions - structured to comply with opt-in requirements in each target jurisdiction.
- SMS opt-in and consent management
- Deposit trigger and bonus SMS flows
- Responsible gambling messaging inclusion
- Local regulatory compliance per GEO
Push Notifications
Web and app push notifications that re-engage players in real time - from jackpot alerts and odds-boost notifications through to personalised bonus triggers based on individual player behaviour.
- Web push opt-in flow design
- Behavioural trigger notification rules
- Jackpot and sports event alerts
- Player segment personalisation
Responsible Gambling Compliance
All CRM programmes are designed to incorporate responsible gambling signals, self-exclusion management, and cooling-off prompts aligned with MGA, UKGC, and Curacao operator requirements.
- RG message integration across all channels
- Self-exclusion suppression management
- Cooling-off and deposit limit communications
- Responsible gambling audit trail
Market Intelligence for
Data-Driven Operators
iGameteq Intelligence delivers the research, competitive insight, and player data operators need to make informed decisions about market entry, product positioning, and growth strategy.
Market Research
End-to-end market research covering regulatory environment, competitive density, player behaviour, digital advertising costs, and opportunity sizing for new or existing GEOs.
Deliverables
- Regulatory framework mapping
- Player acquisition cost benchmarks
- Market size and opportunity modelling
- Operator landscape analysis
- Recommended entry strategy summary
Competitor Analysis
Deep analysis of competitor media spend, affiliate programmes, SEO authority, brand positioning, and promotional structures - so operators understand exactly where the gaps and opportunities lie.
Deliverables
- Competitor media spend analysis
- SEO gap and keyword opportunity report
- Affiliate programme benchmarking
- Promotional strategy comparison
- Brand differentiation recommendations
Player Intelligence
Audience segmentation and player behaviour research that informs product development, marketing messaging, CRM strategy, and promotional design for each target market and player profile.
Deliverables
- Player persona development
- Deposit behaviour and trigger analysis
- Game and product preference mapping
- Churn risk segmentation
- Loyalty driver identification
GEO Expansion Strategy
Structured market entry frameworks for operators expanding into new territories - covering licensing requirements, media strategy, affiliate landscape, SEO opportunity, and launch timeline planning.
Deliverables
- GEO readiness assessment
- Licensing and compliance summary
- Channel mix recommendation per GEO
- Media cost benchmarks
- Launch timeline and milestone plan
Ready to Deploy iGameteq?
iGameteq operates as a specialist division within Propel Play, offering operators a dedicated team across acquisition, SEO, affiliates, CRM, and market intelligence - all under one strategic partnership.
Apply for iGameteq OnboardingAvailable to licensed and regulated operators only. Subject to compliance review and onboarding assessment.