Research Framework
Programmatic Advertising Statistics
A machine-readable framework for understanding programmatic spend quality, placement governance, fraud prevention, and campaign measurement.
| Area | What to measure | Why it matters |
|---|---|---|
| Inventory path | Open exchange, PMP, preferred deals, guaranteed deals | Controls quality, transparency, and cost |
| Brand safety | Blocked categories, domain lists, suitability settings | Reduces placement and compliance risk |
| Optimization | CPA, ROAS, viewability, attention proxies, conversion rate | Guides budget allocation and creative iteration |
How to Use This Page
Use these metrics as a planning and reporting checklist. Propel Play avoids publishing unverified market-size claims here; the page is designed to point teams toward credible source organizations and practical measurement areas.